The Four Biggest Printing Flyer Design Blunders! - Part 2
And we’re back! Yes, we’re knuckling down into the second Biggest Design Problem. You Could say this next problem is the most gruesome part of the design process, as it has to do with blood!
Or more accurately “bleeding your document”!
Design Problem #2 is “No Bleed in the Document”!
Come on dude I get queasy easy! Yeah, some of the terms in the industry can be a little unusual sometimes! Bleed is when the background graphic or image of a document extends outside the finished size of the printed product to allow for variance in the cutting process.
Guilotines and Book Cutters (regardless what brand or how expensive they are) can’t cut every sheet in exactly the same position. Variations occur. To allow for this we put ‘bleed’ our document, so that if it cuts a little bigger than the finished size you won’t get the dodgy result of ‘white paper’ on the edge of it!
How do I bleed the document then?
Now if you have a document which has a background that you wish to run right to the edge of the paper, you will need to make the background go even further past the edge of the document. It needs to be at least 3-5mm. If it’s a business card or brochure 3mm is fine, however, magazines require 5mm. To be safe include 5mm as general practice. (The more the merrier!)
You need to know that this is for EVERY SINGLEedge of the paper! So you would have 5mm going past the TOP of your document, 5mm going past the BOTTOM of your document, 5mm going past the LEFT SIDE of your document, 5mm going past the RIGHT SIDE of your document.
Piece of Cake huh?
The weird thing is that so many people get it wrong!
But you’re now a member of the ‘informed’! (wink, wink, nod, nod!)
I’ll give you a hint what the next article is…The reverse of bleed….
This article was brought to you by Hollands Print Solutions! They produce high quality Business Cards, Brochures and Letterheads at affordable prices with excellent service! Visit their easy-to-use site at www.hollands.com.au
- Dwane Hollands
