Multiple Streams of Income Debunked
If you’ve been involved in internet marketing for a while then I’m sure you’ve heard the term “multiple streams of income”. This idea is presented by many internet marketers as just “the way it is” - supposedly an obvious fact of online life that you should develop lots of little “streams” (more likely “trickles”) of income. A few bucks here from Adsense ads, another few from affiliate sales, some more over here from ebook sales. All of those little $5 dollar amounts are supposed to add up to something in the end.
Well, by now it should be obvious to you that this is a bit of a joke - perhaps even something of a con engineered by internet marketers to sell you yet another dubious get rich quick scheme. And if you are sceptical of the “multiple streams of income” idea then you are in good company.
John Reese agrees. Here’s a video he produced almost a year ago where he completely debunks the idea of “Multiple Streams of Income.” John is a very successful online marketer and entrepreneur and has consulted with many other successful business people. In this video he claims that the “multiple streams of income” idea is “a complete and utter joke”.
Multiple Streams of Income Debunked
Instead he claims entrepreneurs should focus on “one business, that sells to one market, that serves the needs of one group of targeted people.” If you focus your efforts, he claims you cannot help but create a “focused flood of income”.
This is nothing more than the wise old saying that you should “do one thing well”. Or to quote another old saw, dabbling in a bunch of things makes you a “jack of all trades, master of none”.
