Marketing Your Day Care Online
Why Your Day Care Needs A Website
I’m a huge advocate of having a website and blog to support your day care business. I have connected with a lot of clients that otherwise might not have found me or might have overlooked my service in favor of one of the above. They might have overlooked my service in favor of a bigger, better, faster, shinier, more centrally located day care.
People were impressed with my website; with the pictures, information and ‘glimpse inside’ that it offered. They liked the beautiful setting, the family run element and our montessori program. They felt like they knew us already thanks to the ‘personal touch’ effect of the website.
Communication with potential and existing clients is so much easier, as is marketing your day care when you have an online presence. It is not difficult to maintain or create a website and a professional look can be easily achieved. Your business can be marketed better by a regularly updated, vibrant website and blog than by other methods at less cost. Include lots of information about you and your day care ensure your site is easily navigated.
Granted it took a few months of work submitting my site to online business directories and ensuring I had all my meta tags and keywords up to speed but ultimately it was worth it. Most google and other search engine queries for day care in my area will have my business listed in the first few results.
Pictures of your day care should abound, both interior and exterior - nice bright shots of your playrooms and playgrounds. Parents love to see concise details of essential policies, fees and curriculum - so they know what to expect. You can include downloads of your day care contract and parent handbook - the more information you provide the less questions they’re going to have.
Keep your existing and future clients up to speed and interested in your day care by adding a blog to your website. I am getting lots of positive comments and responses having recently begun my own blog - Wordpress makes it easy for even the most technically challenged to to this. Put pictures of you and your employees on a staff page and include a few details about each person. This way, you won’t be such a stranger to your potential clients and they’ll be much more inclined to consider your service.
Fiona Lohrenz has been running her own day care for the past 10 years and is the founder of a childcare website that offers articles and resources for child care providers and parents. She has also produced ‘Start a Daycare Business’ DVD found here Start A Daycare Business DVD. Fiona can be reached at her website here: ChildCareOnly.com
- Fiona Lohrenz
