2 Pieces of the Press Release Puzzle
Tuesday, July 29th, 2008If you are struggling with getting the media to pay attention to your press release, do not fear! Here are two great tips to getting your press release to grab the attention of the busy, inundated producer! 1. Topic Overview After you have grabbed the attention of the busy producer or host with your headline, topic summary and talking points it is now time to present your show idea. This is when to position you as an expert on the topic. Now you are not going to go and write a sales piece here. In the Topic Overview, write your show idea. Make sure to work your name, quotes and book title into this section of the press release. Use the following liberally to build your topic and profile: statistics, testimonials, current facts, specifics from relevant news stories, and professional credentials. Anything that will interest the producer and their audience should be used here. Keep this section to a page max. (more…)
